Make your logo and brand colors a visible part of your emails. People who are already customers will be familiar with your business will immediately recognize the design and be more likely to pay attention to the message. By being consistent in making your emails match your site, they will look familiar and be less likely to get deleted.
Develop a strategy that addresses your customer base. While you must be persistent, it needs to be used with the proper consumers or it won’t help your business. Persistence while targeting the wrong audience will simply waste your time and energy.
A follow-up email including an endorsement is a great idea. It would be helpful to let them know that they can immediately benefit. You could include a link at the bottom of the mailing to tell them how to submit an order, for instance.
To get customers enthused about getting your emails, give prizes away through your newsletter. This method of email marketing gives readers a good value for participating and motivates them to spread the word. You should consider creating a referral program for your customers so that they can get an added benefit for forwarding their emails to friends.
Something that every e-mail marketing consultant should remember is that branding is vital and must be consistent across all platforms. Whatever theme your email marketing message takes on, it should be as consistent as possible over time, so your customers always know the communication is from you. Sending dissimilar emails can make it hard to remember who you are.
Make your emails as personal as possible. There is much more that you can do than simply putting a first name into the message template. Utilize all information your subscribers have given you, no matter how small it may seem. You could for instance divide your email list into small groups and send specific emails designed for a group.
Conduct thorough testing to see how your email marketing messages look across various platforms. Once you have a design you deem perfect on your computer, test it across all browsers, email clients, and even operating systems if possible. The way that Windows Hotmail looks is very different from the way Linux Gmail looks.
Consistency is important. Use your logo and a standard color scheme in each email you send. The font used in your emails must be easy to read. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. Familiarity counts even more for email marketing campaigns than it does for other businesses.
Try to secure at least the first name of individuals during the process. This allows you to tailor each message to the individual customer, which gives it a personal touch. Your emails will be different from other emails and your recipient will feel less anonymous.
As has been previously pointed out, relevance is important when it comes to email marketing strategies. If you send out spam, people will opt out of your list, and lose interest in your business. Use the information that was presented to you to help you step up an email marketing strategy that will be appreciated by your customer.
Tod Kilgore is the owner of www.Todkilgore.com a provider of premium consulting and web services to help bring profit in hidden areas and maximize your online business model. Discover how to bring in staggering profits and create or grow your customer base with an online presence.
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