Make sure you get permission from all customers whom you send correspondence to via email. Without permission, you run the risk of losing potential customers and being labeled a spammer. Certain Internet service providers will blacklist you which will harm your marketing efforts and ultimately your business.
Ensure that your subject lines are succinct. Short subject lines with less than 60 characters will grab your reader’s attention and make them more likely to open your email. If a long subject is unavoidable, include the most important words first so it will not become truncated.
Take all the subscription information you’ve obtained and put it to use in order to make each customer’s experience that much easier and more personalized. This means the purchasing form will already be filled in with their name and email address. Making shopping easier for your customers makes it more likely they will continue to buy from you.
It is very smart to include an opt-in button for people to sign up with you. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.
Try including a coupon with a follow-up email after meeting a new client. Send out an email with a link to a coupon hosted on your website. Make sure you explain the kind of savings they can make by using this coupon.
Incorporate multi-part messages into your email marketing campaign so that none of your subscribers fall through the cracks. These types of email should include normal and HTML text in order to reach all readers. It is a minor effort that gives big results, because someone who prefers text emails will not long remain with a subscription that only uses HTML.
Be sure to create a visible unsubscribe link. Although the cost is minimal, email marketing mailings do cost money. Being considered a spammer is very bad for business, and you can be blacklisted from certain websites.
Try using A/B testing on your subject lines. Choose an email and use two different subject lines to see what works better. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Conduct thorough testing to see how your email marketing messages look across various platforms. After designing something on your computer, give it a test run on many different browsers, operating systems, and email clients. Emails can vary on how they appear in different email clients, such as Linux Gmail or Windows Hotmail.
Take advantage of preheaders and make email previews work to your advantage. Simply put, a preheader is the highlighted first line of email text. Email clients, such as Gmail, display this text immediately after the subject. Therefore, this is an excellent method of getting the attention of your readers.
Before adding anyone to an email list, ask permission. If you send email without consent you will come off as a spammer, and create a bad impression of your brand. In addition to making you appear untrustworthy, unsolicited email messages can land you on an ISP’s blocked sender list.
Ensure that your audience is targeted correctly. Once you have a few readers, think of ways to encourage them to sign their friends up. Remember to have a subscribe link inside your email; hopefully, your customers will pass it to their friends that have similar interests on the products that you offer. Your email base can really grow this way.
When you set up your email marketing messages, try to use a personal tone in each. If messages are impersonal, they will not have a positive response. Messages that are sent from a President, CEO or other prominent figure of a company will leave a strong impression on customers.
Send your subscribers happy birthday wishes. When you have people sign up for your emails, give them the option of sharing their birth date. Use this to send birthday greetings automatically. This helps customers feel like your business cares. To maximize the effect of this technique, send a coupon or discount code along with the automated message.
Use social networking sites, such as Facebook, Twitter and YouTube, to help expand your email marketing efforts. Customers will then be able to share with others and put their stamp of approval on your campaign or special offers, increasing exposure and the number of people signing up with you.
Try and keep your subject lines less than 60 total characters. Most email clients shorten the subject to this size. Other clients will not be able to display longer subject lines than this. Besides, your email readers will only need those few words to make up their minds on whether they will read your email or not.
If there are any links in your messages, test them before sending the message. If the link is now working, the customer will not be able to go directly to the product or website that you are promoting and the purpose of the email will be lost. This will diminish your credibility and reputation with your readers, as it proves that you aren’t professional enough to send a simple email with a working link.
The tips you read can help your messages go from junk to excellent; however, nothing will happen if you don’t apply them. Use them on one of your current projects or build them into a new marketing campaign. You will be surprised at how quickly you succeed in your efforts.
Tod Kilgore is the owner of TKWebGroup.com a provider of premium consulting and web services to help bring profit in hidden areas and maximize your online business model. Discover how to bring in staggering profits and create or grow your customer base with an online presence.
- Please email me direct with questions or comments. — TodKilgore@gmail.com
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